Dana Sitar and John Schlander Are Senior Writers on the Make Money Team at The Penny Hoarder


The Penny Hoarder is one of the largest personal finance websites in the country, sharing actionable articles and resources to teach readers how to make money. Its team is based in St. Petersburg, Florida.

As the business grew, The Penny Hoarder needed to reexamine its approach to email and find a partner who could provide real-time access to analytics and deliverability services. This is where Data Axle came in.

Dana Sitar

Dana Sitar is a senior writer on the Make Money team at The Penny Hoarder, where she covers jobs, side gigs, and work-from-home opportunities. She also authorizes The Penny Hoarder’s Dear Penny personal advice column. She’s been writing and editing since 2011, covering personal finance, careers, and digital media. She’s written about work and money for the New York Times, Forbes, CNBC, The Motley Fool, The Penny Hoarder, and a column for Inc. She also trains journalists, writers, and editors on writing for the web at Utah Valley University, Queens University at Kingston, and ACES: The Society for Editors.

Founded in 2010, The Penny Hoarder is one of the largest personal finance websites, bringing in $20 million in revenue last year. The website is dedicated to sharing articles and resources that help people take control of their finances and make smart money decisions. The Penny Hoarder publishes content in five key categories: Deals, Food, Life, Make Money, and Smart Money. The site envisions a world in which everyone earns a livable wage, saves for the future, and retires confidently.

John Schlander

John Schlander was a former editor at The Penny Hoarder, where he helped readers save and earn money. He is the news director for Clever Real Estate, a website that publishes tips and advice for homeowners, renters, buyers, sellers, and investors. He has a bachelor’s degree in journalism from Penn State University.

The Penny Hoarder is a leading personal finance site that shares actionable articles and resources on making, saving, and managing money. Its mission is to help people earn livable wages and provide for their families. It has more than 19 million monthly readers and 2 million subscribers and has been featured on CNN, Mashable, and NPR. Its articles cover side gigs and work-from-home opportunities; coupons, freebies, and class-action settlements; food deals and recipes; and credit cards, bank accounts, and debt management.

In addition to its extensive written content, The Penny Hoarder also produces videos and infographics. It has a daily email newsletter, mobile alerts, and SMS text updates. Its mobile app has over two million downloads and a high user retention rate. The company focuses on improving its mobile app experience and reducing the time it takes for content to load.

Founded in 2010 by Kyle Taylor, The Penny Hoarder has been named one of America’s fastest-growing media companies several times. The company is headquartered in St. Petersburg, Florida, with over 40 employees. Its staff includes a mix of writers, journalists, and financial experts.

Its articles are written to help people make the most of their money and live the lifestyle they want. The company focuses on helping readers save and earn more money through tips and tools they can use daily. The website also has a community of users who discuss and share their experiences with saving money.

The company also offers a variety of affiliate programs that allow readers to earn cash for referring friends. They have also partnered with some of the biggest retailers to promote products and services on their site. This partnership has resulted in substantial revenue growth. Despite these efforts, The Penny Hoarder still faces challenges. The publisher has struggled to balance monetization and providing helpful information for its readers.

Wendy Dittamore

As one of the world’s largest personal finance websites, The Penny Hoarder shares actionable articles and resources that teach people how to earn, save, and manage money. The company has over 19 million monthly readers and 2 million subscribers, and its content is featured on CNN, Mashable, and NPR. Founded in 2010 by Kyle Taylor, The Penny Hoarder is headquartered in St. Petersburg, Florida, and is one of the fastest-growing media companies in America.

Penny Hoarder’s editorial team includes a wide range of experts in their field, including Dana Sitar, the website’s senior writer. She writes the site’s Dear Penny personal advice column and has contributed to USA Today, The Motley Fool, and Yahoo! Finance. She holds a bachelor’s degree in finance from the University of Tampa.

The site’s writers and editors are dedicated to creating high-quality content that resonates with readers and helps them live the best life possible, regardless of their financial situation. The editors focus on five key topics: Deals, Food, Life, Make Money, and Smart Money. Their content covers jobs, side gigs, and work-from-home opportunities; coupons and freebies; class-action settlements; credit cards, debt, and bank accounts; and cars and transportation.

In addition to its flagship daily newsletter, The Penny Hoarder also publishes weekly newsletters that provide niche, actionable advice on specific areas of interest. These newsletters include The Penny Hoarder Jobs and The Penny Hoarder Food. These weekly communications generate a unique click rate of more than 21%, significantly higher than the industry average.

As the Penny Hoarder continued to grow, its approach to email communication became increasingly impersonal. By 2016, the company had outgrown its old email service provider and realized it needed a new solution to handle its soaring subscriber numbers and offer real-time access to analytics. Ultimately, they selected Data Axle as their partner because of its ability to deliver personalized, preference-based content and ensure that emails ended up in the right inboxes.

Kyle Taylor

Founded in 2010, The Penny Hoarder is one of the largest personal finance websites with millions of readers. It offers practical advice on managing money, including saving and making more, and caters to millennials. Its content covers jobs, side gigs, and work-from-home opportunities; couponing and freebies; class-action settlements; food deals and recipes; and bank accounts, budgeting, debt, and retirement. It also provides information on home, parenting, and travel.

In addition to its core offerings, The Penny Hoarder is exploring more niche topics. It recently launched two weekly newsletters to focus on specific interests, The Penny Hoarder Jobs and The Penny Hoarder Food. These newsletters have generated significant results, with an average unique click rate of 21% and 13%, respectively.

The Penny Hoarder primarily uses affiliate marketing, but it’s also working with custom tech to improve its performance. Its recent contract with Optimizely allows it to test different intro paragraphs and see how they perform, for example. It also uses Tune (formerly HasOffers) to monitor affiliate links and ensure they perform well.

The company also continues to expand its video offerings. Its latest project, a series of YouTube videos called The Soul Sessions, repurposes Broadway musical songs to create soul/R&B standards. The series features Kyle Taylor, who has a powerhouse voice described as “clear and crisp” by All About Jazz.

In addition, The Penny Hoarder has a dedicated team of writers and editors who work to bring the site’s audience-driven content to life. The website aims to empower its readers to earn livable wages, provide for their families, and retire with security. The site is a leading authority on making and saving money.

Founder Kyle Taylor has always been passionate about writing, and Penny Hoarder’s success is a testament to his hard work. He’s a true believer in the power of storytelling and is devoted to his readers. His dedication to his craft has helped him grow the company from a blog to a multimillion-dollar organization. He is a leader and role model to his team, and his vision for the future of The Penny Hoarder is inspiring.