How a Technical SEO Consultant Can Help You Optimize Your Website


Technical SEO consultants are professionals with extensive knowledge of the technologies that power search engine optimization and can assist with optimizing websites to increase performance and boost their ranking on search engines. To know more, check out Topseos

Consider consultants with experience in your industry who can present case studies of their work and outline the parameters they use to measure website performance.

Sitemap XML

Sitemap XML is an XML protocol used to inform search engines of all of your URLs on a website. Web admins often utilize sitemaps in order to help optimize their websites and increase search engine visibility; however, you should note that sitemaps aren’t Google’s sole means of discovering pages; they can also find them via other means, such as following links.

When creating an XML sitemap, only relevant pages must be included; these should consist of those likely to provide value to visitors and possess high-quality content. Descriptive naming conventions for URLs will prevent unnecessary over-indexing of low-quality pages and help search engines index everything properly. Finally, be sure that your XML sitemap is regularly updated so all necessary data remains accessible by search engines.

An ideal XML sitemap file should not exceed 50MB and should contain no more than 50,000 URLs in a well-formed UTF-8 encoded format. If your website has more than this amount of links, consider creating separate sitemap files for each category, with an index sitemap to have them all and compress your files further – use gzip compression if possible!

XML Sitemaps should always be free from clutter and should only include pages with valid HTTP status codes, indexability, and uniqueness criteria that meet canonicalization guidelines. Error pages could cause search engine crawlers to reject your sitemap or cause duplicate content issues, while including inaccessible URLs will prevent search engines from finding the information contained there. Additionally, user accessibility issues must also be taken into consideration.

There are exceptions to this rule, however. A thank you page may not necessarily be relevant and should, therefore, be excluded from your sitemap unless it contains exclusive and valuable content. Furthermore, an XML sitemap should not exclude pages unrelated to your business, such as privacy policies or login pages.

Submitting your XML sitemaps to Google Search Console can also help you monitor how well your website is performing and identify any potential issues with it. This process can be completed under “Sitemaps” within the Google Search Console dashboard.

SSL certificate

When searching for a technical SEO consultant to assist in managing the technical aspects of your website, interview candidates carefully in order to hire someone qualified and suited to meet your individual needs. When interviewing them, ask about their background, experience, and knowledge of SEO best practices, as well as the audit tools that allow them to identify issues quickly and improve site performance.

An experienced technical SEO consultant knows that search engines consider multiple factors when ranking websites, including user experience (UX). They know how to optimize content both for users and search engine algorithms in order to provide optimal UX and results in higher search engine ranking positions. This leads to improved UX as well as greater rankings on search engine results pages.

Technical SEO consultants not only optimize a website’s content, but they will also offer training to their client’s team on various aspects of optimization like keyword research, on-page, and off-page optimization, as well as how to track website SEO performance and make adjustments based on results.

One effective strategy to find a technical SEO consultant is to seek recommendations from friends and colleagues. An excellent technical SEO consultant should have a website promoting their services as well as references from past clients who can attest to them.

If you don’t receive recommendations from friends and family, try searching freelance websites like Fiverr for technical SEO consultants. There are thousands of consultants listed there, and you can filter based on the type of work they specialize in; some even offer free trials!

When selecting a technical SEO consultant, be sure to evaluate their fees and payment schedule carefully. While some services charge flat fees, others accept project-based payments. Also, ask about pricing as well as whether they can provide a timeline for your project.

Duplicate content

Technical SEO consultants can use their expertise to identify duplicate content issues and assist clients in managing them effectively. This is critical, as the same content can damage a website’s search engine visibility, leading to lost traffic and conversions and creating an uncomfortable user experience for visitors and confusion for search engines.

Duplicate content refers to identical or substantially similar text that appears on multiple web pages on either one website or multiple sites, whether on or across domains. This can include duplicate meta descriptions, titles, or URLs that appear repeatedly across disciplines. It’s essential to distinguish duplicative copy from anything created with malicious intent, as search engines could penalize sites that intentionally produce duplicate material if made fraudulently.

There may be times when duplicate content is acceptable, for instance, when someone reposts an article to their blog. However, it’s essential that Google understands which version is original and sends searchers there instead of to another article created using duplicated text. When creating new articles, you should utilize canonical tags on all new pieces to ensure Google recognizes it as its trustworthy source.

Duplicate content also refers to material that is similar but not identical; for instance, if two product pages offer comparable features but differ only slightly in wording, this counts as duplicate content. To distinguish these pages effectively and rank for their topics more quickly.

Other forms of duplicate content include material that has been published from third-party sources such as news feeds or blog posts. While most search engines do not consider such duplicates problematic, spammers sometimes try to reuse other people’s material to manipulate search results by repurposing it themselves; to combat this trend, search engines generally rank original versions higher than copies through canonicalization processes.

Page speed

Web page speed is a crucial aspect of user experience. A slow website will cause visitors to leave quickly, increasing its bounce rate and negatively affecting its search engine rankings. Furthermore, pages that load in one second or less typically experience three times greater conversion rates than ones that take five seconds or longer. Therefore, hiring an experienced technical SEO consultant who can optimize your pages for page speed optimization should be the priority one.

Technical SEO specialists specialize in performing comprehensive site audits. They can identify technical issues and areas for improvement on any given site and recommend changes that could improve performance – this could help your site rank better on search engines and increase organic traffic. They may also suggest best practices, such as using keyword research tools to find effective keywords or creating high-quality content.

They understand how to optimize a website’s infrastructure to make it easier for search engines to index it. Utilizing various tools, they can identify issues and suggest improvements, such as fixing crawl errors and consolidating subdomains or resolving 301-redirect chains. They may even offer the ideal hosting solution for your business.

Another critical question when hiring an SEO consultant is how they measure their efforts’ success. Ask the consultant for examples of their technical SEO work on clients’ websites, along with metrics tracking capabilities. You could also inquire as to what tools they use to evaluate website performance – they should be knowledgeable of such devices as well.

One of the primary culprits behind a slow website is large images. They take up bandwidth, making your site slower. One way to address this problem is through image compression – this will reduce file sizes without impacting quality. Furthermore, HTTP requests made on pages can negatively affect their speed as well. You can reduce these requests by minimizing scripts, stylesheets, and HTML files on a page.

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